How can I use my bio to make a connection with my target market?
When potential clients are considering your services and trying to decide whether you are worthy to trust with their business, they Google your name, ask people about you, look at your web site and read your “About Me” page.
So, you need to tell them about yourself and try to connect with them on an emotional level.
Doing research on your target market can help you understand their needs, problems and habits.
To develop a message that will resonate with your target market, gather information to help you understand them better including:
What trends are affecting them?
What are their needs?
What are their likes and dislikes?
Who are they, where do they live?
What do they read?
Before you start your research, describe your target market in detail, including age range, gender, economic and educational status. If you are targeting businesses then specify them by type of industry, size, structure, market, etc.
Some research sources are:
www.Google.com - general searches
Magazines–provide demographic information about their subscribers
If you have a library card, most libraries provide access to several research sources that have a wealth of information including:
www.Referenceusa.com – index with information about people and businesses
http://Infotrac.galegroup.com – has research sources like General Business File ASAP (businesses and industry specific information) and Associations Unlimited (professional and social associations and organizations).
Once you understand your target audience’s needs, you can make a connection with them based on shared values. You will speak about these values to your audience in your bio, helping you build a relationship with them based on trust and mutual respect.
Build your bio around your message. Ideally, open your bio by immediately introducing yourself, your business and your target market, because anyone reading your bio is scanning it trying to determine whether you are the right person to help them.
The next few paragraphs you will focus on your message. Talk about the trends affecting your target market and your role in helping them with their problems. Sprinkle in your relevant experience, education and achievements. To build credibility, use short examples of how you helped some of your other clients or mention some strong business affiliations.
The closing paragraph(s) should touch on goals, upcoming projects and some personal information.
Once you have your first draft, continue to rework it and read it. Determine whether your message is clear and if you have identifying your target audience. Keep it between five hundred to six hundred words, more than that might be too much information
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