I have said it and many other branding experts have said that you do have a personal brand, whether you put the effort into or not. So why not make sure that your personal brand and message are consistent? Why not flood the web with information about your personal brand so when people Google your name, they will read what you want them to read?
There are many wonderful tools to help you promote your personal brand as Steve Strauss spelled out in this article: Ask an Expert: Get personal with your branding efforts.
